If your business is interested in having a representative
speak to your employees, please contact

A basic guide to implementing Character Counts! in the business

Values Are Different Than Ethics

• “Values” refers to all important beliefs.

• “Ethics” refers only to beliefs about moral right and wrong.

      Demonstrate Integrity
Be Honest
Keep Promises
Be Loyal
Tolerance of people and opinions
People judged on their abilities and their character rather than their race,
religion, gender, or political ideology.
Intolerance, prejudice, and discrimination are disrespectful.
Civility is a lubricant for human interaction and a basic sign of respect. 
“please,” “thank you,” and “excuse me” acknowledge the importance of
 others as not merely things but as individuals entitled to respect.

Responsibility requires us to recognize that what we do — and what we don’t do — matters,
and that we are morally responsible for the consequences of our choices.

       Be Consistent
 Listen; Be Open
 Be Careful Making Judgments About Others
 Treat People Equally and Equitably
 Follow Fair Procedures

Consciously increase positive messages about the importance of good character in the
workplace and in the home.

Vision Statement
       The Village of Itasca embraces the values incorporated in the CHARACTER COUNTS!
        framework and believes in the principle that good character counts.

Mission Statement
       The mission of the Itasca CHARACTER COUNTS! Coalition is to instill the six pillars of
        character throughout the community

Goals and Objectives
    •      To increase the number of people trained  
    •      To increase the involvement of youth and adults in CHARACTER COUNTS!
            programs and or activities
    •      To increase awareness (presence) of Coalition, as well as the six pillars framework
    •      To implement a program recognizing persons of exemplary character
    •      To establish and strengthen collaboration with community organizations to support the
           Coalition efforts of establishing CHARACTER COUNTS!

We’re all rowing in the same direction

 “to bring up your child in the way he should go, travel that way yourself once in a while.”

        — Josh Billings